Which PPC keyword tool are you going to use?
It would be like trying to find your keys in the dark to execute your PPC campaign without keyword research. You might be successful, but you're much more likely to trip up a few times.
Fortunately, there are numerous fantastic PPC keyword research tools available that you may utilize to get started guiding your way to more lucrative ad campaigns.
Why a PPC Keyword Research Tool Is Necessary
Successful PPC campaign management is a continuous process that takes a lot of effort and money. Digital marketers should develop ad groups for each client persona targeted by the campaign, then alter the ad copy and landing pages for each ad group to achieve the greatest results. This guarantees that everyone who clicks on an advertisement will have the most individualized and contextually relevant experience possible.
In PPC, keywords serve the purpose of matching audiences with appropriate adverts. Through a PPC advertising platform (like Google Adverts), digital businesses can place bids on keywords to have their ads appear when users enter those terms into the relevant search engine. Digital marketers should make sure that their ads are being presented to customers whose interests and intentions are consistent with the campaign's conversion goals by using keyword research.
With the use of efficient PPC keyword research tools, digital marketers can accomplish a number of significant goals:
- Find fresh search terms that potential customers might enter into search engines.
- To improve funnel design, view estimates of search volume for each keyword.
- To maximize ad expenditure, evaluate the level of competition and compare cost per click for each term.
A PPC campaign's entire marketing analysis and creative process might be undone by poor keyword research. The top six PPC keyword research tools are listed here, so you may utilize them to improve keyword targeting for your upcoming PPC campaign.
The Top Six PPC Keyword Research Resources
The world's largest digital advertising network by far is Google. It controls just under 40% of the PPC advertising industry overall, with Facebook coming in second with just under 20%. Because of this, Google has some of the greatest PPC data available and makes it accessible to advertisers via the Google Keyword Planner platform.
Here, marketers can utilize the platform to find new keywords, analyze search volumes and bid estimates for associated terms, or use Google trends and projections to find up-and-coming keyword targeting opportunities.
Pros: Keyword data has more credibility when it originates from the biggest digital advertising platform in the world.
Cons: Provides good data processing capabilities but has a limited application scope and is devoid of the visualization tools that make other platforms more user-friendly.
Pricing: accessible for free online.
SEMrush is a robust, all-in-one piece of software for digital marketing. SEMrush offers a Keyword Analytics tool that is excellent for PPC keyword research in addition to SEO capabilities like competitor analysis and link building. You can enter a search phrase to get a complete breakdown of search volumes worldwide by nation, the average CPC, and a list of variations to use in your Google Ads campaign.
Pros: SEMrush comes with a ton of other features, such as an Ad Builder and a social media tracking tool, to help you with your marketing initiatives. The program features a clear, user-friendly design and works within a web browser.
Cons: Since SEMrush only permits one user per subscription, you'll have to pay more if you require more accounts.
Pricing:
There are four subscription options for SEMrush:
- Pro: $99.95/month
- Guru: $199.95/month
- Business: $399.95/month
- Enterprise: Available upon request.
A distinctive PPC keyword research tool for digital marketers is called SpyFu. SpyFu is focused on acquiring a tactical advantage by learning about your rivals, as its name suggests. Users of the SpyFu PPC keyword tool are consequently asked to enter the domain name of their main rival right away. You can see the number of keywords that domain targets with paid advertisements, the number of clicks they are receiving, and the monthly cost of running ads on the results page.
Pros: Of all the PPC keyword research tools on this list, SpyFu undoubtedly has the most features. You can carry out in-depth keyword research or carry out your own keyword research to find new long-tail keywords, create keyword groups, find new long-tail keywords, find negative keywords to improve your campaigns.
Cons: Since some of the data are approximations, they might not be entirely correct. Even so, it ought to point you in the right path.
Pricing:
SpyFu offers three subscription options:
- Basic: $39/month (all core features)
- Professional: $99/month (core features plus extras)
- Team: $299/month (everything in the professional plan, plus 5 user logins and more)
Although Rank Tracker is largely an SEO tool, we included them because of an intriguing new method they've developed for keyword research. In order to support PPC keyword research and give consumers new keyword suggestions, Rank Tracker employs 19 different techniques. To assist customers in choosing the most effective and well-liked keywords for their ad campaigns, the application collects data from additional sources including Google Ads, SEMRush, Wordstream, and KeywordTool.io.
Pros: This tool works well with other products in the SEO PowerSuite and has very few usage restrictions. Digital marketers may obtain a clear picture of where to focus their efforts by gathering keyword research data from a range of free sources.
Cons: Rank Tracker is a desktop application that, when running sophisticated queries, might consume a lot of system memory. Other SaaS PPC keyword research solutions use the cloud to query Google, which uses less of your resources.
Pricing: RankTracker is offered alone or as a component of the Link-Assistant.com-marketed SEO PowerSuite software suite. Just the RankTracker tool is available in three subscription plans:
- Free version: $0 with limited features
- Pro: $124/year with all core features
- Enterprise: $299/year with advanced reporting features and additional data storage
An good PPC keyword research tool for SEO and PPC is Ahrefs Keyword Explorer. Users can evaluate keyword competitiveness for desired phrases, find top-performing keywords, store and segment lists of the best keywords, and examine keyword performance across 10 different search engines. Estimates of the overall clickthrough rate for the chosen keywords are also provided by Ahrefs.
The keyword generating function provided by Ahrefs is among the best we've seen. The program takes a list of keywords and using several techniques to generate thousands of variations that you might wish to utilize in your PPC ads. One of the greatest tools for developing new keywords and perfecting your keyword targeting is Ahrefs.
Cons: Of all the tools on this list, Ahrefs is the most expensive. Although it has many useful capabilities, small firms and even some more modest marketing agencies can find it prohibitively expensive.
Pricing: Customers can choose from four distinct feature bundles through Ahrefs on a monthly subscription basis:
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
The Google Keyword Planner's best competitor is claimed to be Keyword Tool.
What makes it so unique? For any search, the tool leverages Google Autocomplete to find hundreds or thousands of long-tail alternatives. In only a few seconds, the updated version, Keyword Tool Pro, often offers twice as many keyword suggestions. The Keyword Tool might be an excellent approach to find profitable keywords that other advertisers are omitting because many of these just do not show up in other tools that pull from Google's Keyword Planner.
Benefits: Provides information on trend, average CPC, and search volume for all proposed terms. Marketers may benefit from additional ad targeting opportunities as a result of the novel strategy for finding long-tail variations.
Cons: Although incredibly efficient at what it does, this tool has a relatively limited range of application. Subscribers may want other software and tools to address various needs relating to PPC and digital marketing since this is by no means an all-inclusive solution.
Pricing: Online users can access a free, feature-limited version of Keyword Tool, or they can upgrade to Keyword Tool Pro for $199/month or $159/month with annual payment.
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