10 Google Analytics Dimension and Metrics That Are Most Tracked

Understanding how successfully a business website is or is not generating leads, traffic, and sales depends entirely on tracking its performance. Google Analytics is one of the most effective tools for monitoring a website's performance. Google Analytics Dimensions and Google Analytics Metrics are so numerous as of right now that it sometimes seems unclear.

With a number of reports that offer insights into the functioning of a website, Google Analytics provides a sizable amount of information or data on a website. Tracking certain metrics is crucial to find a website's opportunities and flaws since Google Analytics regularly enhances its reporting capabilities.

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What Do the Google Analytics Dimensions Mean?

An information attribute is known as a Google Analytics Dimension. By taking the time to comprehend the measurements, one may discover a lot about the clients, like the language they use, where they are from, the device they use to access the website, and other information.

What Do Google Analytics Metrics Mean?

Let's now examine Google Analytics Metrics in more detail. Google Analytics compiles data about a website and the traffic it produces in real-time. Then, a collection of reports with widgets fixed to track particular Google Analytics Dimensions and Google Analytics Metrics are created from this data.

What Sets Metrics and Dimensions Apart in Google Analytics?

Non-numerical, qualitative data is what Google Analytics Dimensions are. Google Analytics uses these categories to arrange the data it gathers, and one may think of them as "categories". These are the Google Analytics Dimensions:

- Device Category

- Country

- Medium

- Campaign

For instance, the dimension qualities are as follows if a 35-year-old Spanish lady uses her smartphone to reach a website via an Instagram ad:

- Gender: Female

- Age: 35-45

- Location: Spain

- Source/Medium: Instagram/paid_social

- Device Category: Cellphone

Google Analytics Metrics are separate components of a particular dimension that can be calculated as a ratio or sum. They are numerical evaluations of the information or data that Google Analytics is tracking. The following are the metrics from Google Analytics:

- Sessions

- Conversion Rate

- Session Duration

- Goal Completion

Metrics are useful for data analysis, but they are useless without the dimensions that may be used to compare data.


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