Are you looking for creative suggestions for landing pages that will help you boost conversions for your PPC or email marketing campaigns?
Your digital advertising funnel's center of gravity is made up of landing pages. Following a visitor's "landing" on one of your paid adverts or email marketing links, these are the pages on your website where they "land."
While other pages on your website might promote browsing and learning, landing pages concentrate on specific objectives called conversion targets. An action that visitors can take on the page to advance to the next stage of the marketing funnel is referred to as a conversion objective. Conversion targets may be actions such as submitting a lead generating form, watching a demo video, or making a purchase.
In order to increase conversion rates and the effectiveness of your campaigns, you can begin experimenting with different landing page design elements after you understand how to develop them. This process is known as conversion rate optimization (CRO).
We've put together this list of the top landing page concepts to increase your conversions to assist you in getting started with CRO.
10 Ideas for Landing Pages That Will Increase Conversions
Test different lengths of landing page copy
It may be good to do content tests where you compare short-form vs. long-form landing page copy before you begin testing with individual design components on your landing pages.
Short-form landing pages are often simply one page long, although they can be up to two pages long (or less). Because of this, short-form landing pages include a minimal amount of material, which helps users keep their attention glued to the conversion goal.
Long-form landing pages usually have three pages or more. They normally have all of the same design components as short-form pages, but they may also include extra product details, frequently asked questions, social proof, and other conversion-boosting aspects.
When you're encouraging a landing page visitor to trade their email address for a valuable offer, short-form landing pages typically perform best. When you're trying to convert sales on a pricey item and need to address a lot of customer worries, pain points, or objections before your prospects feel comfortable making a purchase, long-form landing pages can be more effective.
Optimize and Test Your Headlines
Headline optimization is one of the best landing page ideas you can utilize to encourage more conversions.
A headline appears at the top of the majority of landing pages when they are published. The goal of a headline is to catch the reader's eye and persuade them to stay on the page and take you up on your offer.
Run tests with various titles to see if there's a better method to pique consumers' interest as soon as they come on your page if you observe that your landing pages have significant bounce rates (40-60% or more), with people leaving the page shortly after it loads. The most effective headlines focus on a problem that your potential customer can identify with; you can then use subheadings and additional text to explain how your offer resolves the issue.
Retain a 1:1 ratio of attention
Oli Gardner, co-founder of Unbounce, introduced the revolutionary idea of Attention Ratio for landing pages in 2015 at the Carnegie Dartlet Conference.
The number of things users can do on a website compared to the number of things users should be doing on a page is known as the attention ratio.
We are aware of what visitors should be doing on every landing page: they should be completing the conversion target, which could be registering for a newsletter, webinar, or free trial.
By limiting the number of things users may do on the page, we can maintain a 1:1 attention ratio and keep user attention focused on the conversion target. As a marketer, you can focus users' attention on the conversion goal by deleting the page's navigation menu and auxiliary elements. This stops your audiences from focusing on anything other than what you want them to convert.
All of this stems from the idea that every landing page you design should serve a single objective: to convert website visitors from the associated marketing campaign. Making landing pages that are narrowly focused on conversion goals with few extra interactive or navigational choices for users is necessary to maintain a 1:1 attention ratio.
Utilize social proof
Looking at any outstanding landing page for a B2B SaaS company, you'll probably see that social proof is being utilized to establish trust with potential clients and motivate a buy. Social proof marketing is one of the most effective landing page ideas of the previous five years.
The fundamental tenet of social proof marketing is that people are most likely to imitate the behaviors and actions of others when faced with uncertainty. Therefore, the goal of social proof marketing is to provide your potential consumer with some proof that other people or companies have made purchases from you in the past and been satisfied.
Your landing pages can use social proof marketing in a variety of ways. Try out social proof marketing by include landing page elements like:
- Customer feedback
- Case studies or customer success tales
- Rough figures showing the number of clients you have pleased or users that have accepted your offer in the past
- Logos of the businesses you do business with
-Trust any recognition or honors your organization has gotten.
- Images or links to external websites that feature testimonials or rankings for your product or service
Improve and Optimize Your Calls to Action
If visitors to your landing pages tend to stay around for a while without converting, you can see greater results after improving your call-to-action (CTA) buttons. To provide your visitors a distinctive experience and entice them to convert, you as a marketer can mix best practices in CTA button design with your own distinctive CTA copy.
Among our preferred methods for CTA button optimization are:
- Writing a CTA that expresses your offer and the steps visitors must take to take advantage of it in full.
- Adapting your CTA's voice
- Designing CTA buttons that stand out from the background and appear clickable.
- Making use of negative space to make your CTA button stand out.
- Experimenting with various CTA button colors
- Changing the CTA text's style or font
Form Field Optimization to Reduce Friction
Your landing page likely has a form where you can gather information from potential consumers if you've designed it to help your lead generation efforts.
There are always trade-offs when deciding how many fields to include in your landing page forms.
You'll get fewer, possibly higher-quality leads if you ask for more precise information and add more fields to the form. You'll receive more leads if your form has fewer fields and asks for less information, but you'll also have to put in more effort to qualify those leads because you'll need to gather more data.
Simplifying your lead generating forms and only gathering the data you need to move leads through the sales funnel is the greatest method to increase lead creation from your landing page.
In order to redeem the offer, users are only need to provide their email address on the simplest lead generation forms.
Play Around with a New Offer
Why not test a different offer if your present one isn't working for your landing page?
Perhaps your site visitors aren't all that interested in subscribing to your email list or attending a webinar, but they'd be thrilled to download one of your white papers or a collection of templates about your company's goods, services, market, or industry.
No matter how effectively you optimize the other design components on your landing pages, it will be tough to increase conversions if your prospects don't find your offerings to be truly beneficial. The appropriate offer can make the difference between a landing page that performs well and one that doesn't.
Put Conversational Marketing to Use
Using automated chatbots to initiate conversations with visitors to your landing page, conversational marketing is a new landing page conversion method. The most frequent queries that your prospects might have before converting on your offerings can be programmed into these chatbots in preparation.
Marketers may even join in on chats and address potential customers as they read their landing sites. Conversational marketing makes it simpler to start interacting one-on-one with your visitors, finding conversion-blocking issues on your landing pages, and fixing those problems to improve campaign effectiveness.
Try Out Some Video Content
Include that video on your landing page if you've spent money on marketing to create it and it effectively highlights the qualities and advantages of your product as well as the problems it solves.
Utilizing video on your landing pages enables visitors to quickly and easily comprehend your offer, service, or product. Additionally, data shows that marketers who use product videos in their campaigns have higher-than-average conversion rates.
Improve Page Loading Time
Optimizing website loading times is our last landing page suggestion for increasing conversions.
Slow page loading times are directly connected with low landing page conversion rates, according to surfing statistics collected over a decade. If your landing page takes too long to load, visitors will leave before they can see what you have to offer.
We advise using a tool like Google PageSpeed Insights to test your pages in order to determine how quickly they load, identify the problems that are causing them to load slowly, and then increase your load speed to increase conversions.
Summary
The most effective strategy to start earning more revenue from your ad campaigns without spending more money on advertising to create visitors is to increase conversions on your landing page. You can make landing pages that load quickly, grab visitors' attention with an attention-grabbing headline, present a genuinely worthwhile offer, and increase conversions with a powerful CTA by using the proper landing page ideas and some design inspiration.
We hope these landing page concepts will serve as an inspiration for your CRO efforts and help your forthcoming email marketing or PPC advertising campaigns succeed.
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