Ten Good Reasons to Use Google Ads (Part 2)
6. In Google Ads, results are presented in an understandable style.
If you don't know what you're doing incorrectly, you won't know how to improve. It can be really difficult to determine what that is using some analytics dashboards.
Fortunately, Google makes everything clear-cut and simple to comprehend. Discover fundamental details such as clicks, impressions, keyword budget, etc., or go even farther with a Google Analytics integration. It enables you to monitor every visitor action on your website, including what they clicked, where they went next, and how long they stayed.
7. Obtain speedier outcomes compared to SEO
The majority of frequently viewed websites still rely heavily on search engine optimization. The articles and pages you find on page one are not only well-written and contain carefully chosen keywords, but they are also located on websites that have built up a significant number of backlinks over time (still the number one ranking factor for web pages).
Before one of your pages appears in the highly sought-after first place for a general keyword search term, it may take years. Some companies won't ever notice it.
But if you start using Google, your chances of outranking all of the natural results on a search engine results page increase enormously, and it also becomes much simpler. There isn't any never-ending hunt for links that will slightly boost your website's ranking, and there isn't any obsessing over the keyword density on your post-click landing page. On a page like this, where organic results don't even show up until below the fold, start running advertisements to increase the likelihood that consumers notice you right away.
8. increase brand recognition
People typically associate "Google Ads" with generating visitors through pay-per-click advertisements on search engine results pages. Google's advertising, though, are more adaptable than that. They can also be an excellent tool for increasing brand awareness, which, according to studies, is what the best marketers prioritize:
Before we continue, let's quickly define the term "brand." David Ogilvy provided perhaps the greatest explanation in the past:
"The intangible sum of a product's attributes: its name, packaging, and cost, as well as its background, standing, and marketing strategy."
Building visitors' trust requires reiterating your brand name, personality, reputation, etc. The more often you regularly say these things, the more your brand grows and the more credibility you gain with potential customers. And trust is what will finally result in sales and devoted clients.
Even if potential buyers don't click, they still see your brand, your tagline, what you have to offer, and whatever else you utilize your copy and extensions to highlight through the Ads search network. Additionally, you may choose to emphasize brand recognition by opting to show your advertisement to more people through the Ads display network. Then, instead of concentrating on clicks or conversions, (we'll talk about bidding techniques shortly), advertisers should concentrate on clicks or conversions.
9. Increase your conversions.
Google considers the post-click landing page experience when determining which ads are displayed to prospects that are browsing. A Google Ads support website states the following:
Advertisements' gauge of how well your website provides individuals who click your ads with exactly what they're looking for — swiftly and easily — is post-click landing page experience. The experience you provide on your post-click landing page, which is the URL consumers visit after clicking your ad, has an impact on your Ad Rank, which in turn influences your CPC and position in the ad auction. If your ads link to websites that provide a bad user experience, they might not appear at all or less frequently.
You can send internet consumers to any old page by using ad networks that don't value landing page experience. This can quickly deplete your money because visitors do not want to search for what you promised them in your advertisement. It might be a homepage or a "about" page.
But in order for your advertisements to even appear on Google's network, you'll need to have a post-click landing page that is very persuasive. Additionally, you'll maximize your ad budget when you create a post-click landing page that is very convincing for two reasons in particular:
- Matching messages
- Dedicated design
Chapter 2 of the most thorough post-click landing page guide on the internet has further information about them.
10. Utilize various bidding techniques to increase ROI.
Not just a compelling post-click landing page created to please Google will increase your advertising ROI. The Ads team has developed a number of distinct bidding strategies to assist you in achieving particular marketing goals while using the least amount of your budget:
- Google advises CPC bidding if you want to increase website visitors.
- Google advises CPM bidding, also known as "cost per thousand viewable impressions," if you're looking to increase brand recognition. With this tactic, you decide how much you're ready to spend to ensure that 1,000 people see your advertisement in its entirety. The Google Search Network does not offer it; only the Google Display Network does.
- Google advises marketers to use CPA bidding when they are interested in conversions such as purchases or sign-ups.
In this approach, if increasing brand recognition is your main objective. If Google was attempting to deliver your advertisements to only those who have the best probability of clicking or converting, you wouldn't be able to reach as many people. Additionally, the reverse is true.
If your objective is a later-stage action, such as a click or a conversion. If you bid on that, Google will show your advertisement to people who are more likely to convert rather than the general public.
How do I utilize Google Ads?
If someone were to inquire, "Why utilize Google Ads?
You should be asking yourself, "Why not? right now"
The network offers something for companies of all sizes, with a range of advertising objectives and budgets. Various target audiences, the majority of whom have used Google to solve an issue at least once in their lives. So why wouldn't you throw a bucket into the sea of 2+ trillion searches that seem to go on forever to see how much money you could generate?
In addition, Instapage has implemented a brand-new Advertising Attribution Solution that allows you to track the cost per visitor and cost per lead on each variant within Instapage.
Utilize Google Ads to start outpacing organic search results and create a wonderful post-click landing page experience to attract clicks and conversions. Request an Instapage Enterprise demo right away.
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