Which of the popular Google Ads bidding techniques will produce the best results for your PPC campaign, you ask?
You have the ability to select between various keyword bidding techniques when you start up a PPC campaign on Google Ads, and these decisions can make or break the performance of your campaign.
According to our experience, there isn't an one bidding technique that works best for every campaign; instead, it greatly depends on your particular set of circumstances, such as your sector or specialty and campaign objectives. However, selecting the bidding technique that enables you to achieve campaign goals is a crucial component of your overall PPC strategy that you simply cannot afford to ignore.
Here is a list of the top eleven Google Ads bidding techniques you should be aware of to assist you in getting started.
Eleven Google Ads bidding techniques
Using manual bidding techniques
The ideal alternative for digital marketers who want complete control over their keyword bid quantities is manual bidding techniques. Although manual bidding gives advertisers the greatest level of control over how their ad budgets are spent, it also requires more time spent monitoring keyword performance, figuring out how to improve performance, and actually making any necessary bid modifications.
Cost per click manually (CPC)
For ad campaigns on the Google search and Google display networks, manual CPC is a viable alternative for a bidding strategy. Advertisers manually set the maximum CPC bid for each term when using manual CPC bidding, and the bids don't change until the advertisers go back and manually adjust them.
The benefit of manual CPC is that advertisers may completely tailor their bidding tactics. This is excellent for advertisers operating modest budget campaigns with focused keywords, but as you manage bigger campaigns, optimizing your bidding with manual CPC can become a time-consuming procedure.
Cost per view manually (CPV)
When running video ads on the Google display network, advertisers can use the manual CPV bidding approach to place bids for video views.
A view on Google Ads occurs when a user clicks on a video discovery ad thumbnail to start watching it or views 30 seconds of a TrueView in-stream video ad. Users who engage directly with the video, typically by clicking on an overlay or companion banner, are also counted as having viewed it.
Manual Price per 1,000 Impressions (CPM)
On the Google display network, Google only provides manual CPM bidding for video advertising campaigns. Advertisers have the option to use the manual CPM bidding method to directly bid for video impressions in place of paying for video ad spots on a cost-per-view basis.
The main disadvantage of CPM bidding on the Google display network is that the value of each individual ad impression can be challenging to estimate. The mere fact that your advertisement was served on the page does not guarantee that it was placed in an effective ad slot, that it was visible above the fold, or that the user ever even noticed it.
CPM viewable (vCPM)
Visible CPM, a novel type of manual bidding approach that enables advertisers to only bid on impressions that actually display in viewable positions, is Google's response to the CPM issue. If an advertisement plays for at least two consecutive seconds or displays on the user's screen for at least one second (display ads), it is considered to be visible (video ads).
If you're more interested in raising brand recognition and awareness than in driving real clicks to your landing page, viewable CPM is a suitable bidding technique to use. The main advantage of using vCPM instead of CPM is that you can be certain that your display advertising are being seen by users and spreading awareness of your brand.
Automatic Bidding Techniques
Automated Google Ads bidding methods are made to automatically optimize keyword bidding in light of predetermined campaign goals. For a given advertising account, automated bidding can be used for one campaign, one ad group, or all of the campaigns.
Increase clicks
When you select the "maximize clicks" Google Ads bidding strategy, Google Ads will automatically arrange your keyword bidding to assist you achieve the most clicks possible while staying within your advertising budget. To increase clicks across numerous ad campaigns, you can either utilize a "portfolio strategy" or a "standard" plan for a single campaign.
This bidding strategy also allows advertisers to set a maximum limit on CPC bid amounts to avoid paying too much for individual clicks.
Share of Target Impression
The "target impression share" Google AdWords bidding method uses automatic bidding to try to improve the number of times your search advertisements show up in the section of the page you choose.
Anywhere on the search results page, among the first 3–4 sponsored results, or at the very top of the search engine results pages are all viable options for impression targeting. In addition to selecting the frequency with which your advertisements should show for the selected term, you can also establish a maximum CPC bid restriction to prevent spending too much for each click.
Effective Bidding Techniques
Google's artificial intelligence and machine learning skills are used by smart bidding methods to optimize your keyword bids during the keyword auction. By adjusting your keyword bid levels instantly based on contextual indications, also referred to as "automatic bidding signals," smart bidding enables you to secure ad spots that are most likely to lead to conversions.
Smart bidding encompasses a variety of different bidding tactics, although the most of them rely on monitoring conversions. Before you begin optimizing using clever bidding techniques, make sure conversion tracking is correctly configured for your Google Ads account.
Object CPA
Advertisers can specify a goal cost-per-action with a target CPA bidding strategy, and Google Ads will automatically optimize the keyword bidding strategy to get as many conversions as possible at or below the target CPA.
Boost Conversions
Machine learning is used to optimize keyword bidding and obtain the highest possible overall conversion rate while spending your daily budget in a smart bidding strategy that is designed to boost conversions.
This kind of keyword strategy will force Google to overlook some bid adjustments and modify your bids automatically and in real-time using contextual indicators even if you currently have bid adjustments set up, such as Geo or time of day adjustments. Here is a brief chart produced by Optmyzr that illustrates how different bid tactics effect bids when making different types of bid modifications.
Goal Return on Ad Spend (ROAS)
You will be requested to pick a ROAS target for your advertising campaign when you arrange your Google ads bidding strategy to target ROAS. Then, with a focus on your target ROAS, Google's machine learning system will optimize your bids to obtain the maximum conversion value.
Boost Conversion Value
You will be requested to add relative values to each conversion event when you set up conversion tracking for your Google Ads account. A purchase can be rated highly relative, whereas collecting an email address might be rated lower. When you select this bidding approach, Google Ads will try to optimize your keyword bidding strategy to produce the most conversions overall for the money you spend on advertising.
Improved CPC
Actually, enhanced CPC is only a manual CPC bidding extension. When advertisers use this option, Google Ads will automatically control bid adjustments to help them gain more conversions while still allowing them to manually establish budgets for keyword bidding.
Summary
You can maximize your ad budget by using Google Ads bidding methods to produce results that are most pertinent to your campaign's goals and objectives.
We believe that this resource will assist you in selecting the ideal bidding strategy so that you can maximize your daily budget and surpass your own goals for PPC advertising success.
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Good article, thanks
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