Consumers of today are always on, and inspiration and curiosity can strike them anywhere and at any time. In order to get the greatest discounts and prevent supply chain problems, they are also starting their holiday shopping earlier than in recent years. In the US, 26% of consumers as of June said they had already begun their holiday shopping for 2022.
The race to convert interest into sales over the holiday season has begun!
Look no further than Performance Max promotions to win clients over for the duration of the prolonged season. To help you increase sales both online and offline, they discover the ideal combination of inventory and formats across all of Google's advertising platforms.
For Smart Shopping campaigns, start automatic upgrades
You will often have prior access to the self-upgrade option for two months if you employ Smart Shopping campaigns, giving you time to upgrade yourself before automated upgrades start. For Smart Shopping campaigns that haven't already been upgraded manually using the tool, upgrades are occurring automatically on a rolling basis. When the automated upgrades start, bear the following in mind:
1) For the majority of marketers, automatic upgrades will progressively advance and end in September. Before your campaigns are automatically upgraded, you will receive a reminder in Google Ads two to three weeks in advance. A specific date when your campaigns will begin receiving automatic upgrades will be included in the message.
2) Early 2023 will see the completion of automatic upgrades for some Smart Shopping campaigns employing elements like automobile ads that are not yet accessible in Performance Max. Advertisers will learn additional details about their automatic upgrades coming in early 2023 later this year for campaigns that aren't yet eligible for them.
3) Learnings from your past Smart Shopping efforts carry over to your new Performance Max campaigns whether your campaigns are self-upgraded utilizing the tool or automatically upgraded to maintain constant performance. Additionally, Performance Max will instantly receive your campaign settings. Discover more information in our Help Center.
YouTube's new video formats can be used to attract customers.
YouTube attracts a generation that has grown up viewing what they want, when they want, on any screen, and has over 2 billion monthly active users.
It's now simpler for viewers to purchase for pertinent products right from your video advertising on YouTube's Shorts, in-feed video, and in-stream thanks to 3 new video formats driven by your product feed.
Upload your own video assets after upgrading to Performance Max to improve your YouTube rankings. Making video commercials has never been simpler! With the addition of video ad creation to Google Ads, you can quickly create a high-quality video ad and then add it to campaigns like Performance Max.
See how Performance Max is helping shops succeed.
Before the holidays, retailers all over the world are stepping up their Performance Max campaigns to create more engaging ad experiences backed by automation. For instance, the footwear and accessory company Rothy's has been showcasing its wares with Performance Max's stunning graphics and video. The team has improved income by 59% and conversions by 60% as a result.
Casetify, meanwhile, turned to Performance Max to help it develop new strategies for expanding its lifestyle and tech accessory company internationally. Casetify's initial Performance Max campaign featured creatives that were product-focused and highlighted the company's phone cases, earbud cases, and other products. Due to this, the conversion rate increased by almost three times while the cost per acquisition decreased by 68%.
As soon as you can, upgrade to Performance Max to make sure you're prepared for the holiday season. Make a note of Think Retail on August 30 in your calendars and visit the Help Center for best practices. Come hear Google product leaders and industry experts discuss the newest holiday trends and how you can prepare your business at this online event.
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Good article, thanks
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