The biggest ad network when it comes to PPC advertising is Google Ads, and here is where most digital advertisers concentrate their efforts.
Long-term success with Google Ads depends on marketers staying on top of the most recent developments and general knowledge base expansion. Following blogs for Google Ads is an excellent approach to achieve this.
We're showcasing the top 10 Google Ads blogs you ought to follow in this resource. We'll highlight each one's author and area of expertise, discuss what we love about the blog's content, structure, and other outstanding features, and suggest a few of our favorite pieces for you to read.
List of the Top 10 Google Ads Blogs to Follow
1) Google Ads Blog
Author & Authority: Google's official blog about advertising. It doesn't get any more credible than this, which is fantastic because you can count on it to provide you with the most accurate information possible regarding YouTube advertising, Google Ads, and other relevant subjects.
Why We Love It: If you work in digital marketing and PPC, you simply must follow the Google Ads blog to stay up to date on the newest trends and products that Google has to offer. With this blog, you may get a feel of what Google is focusing on and what they care about with each article, whereas search marketers have already spent countless hours combing over data to understand what Google is doing. Recently, Google has been writing a lot more about video advertisements, so it may be time to start include some video in your Google Ads campaigns. If you utilize the Google Marketing Platform, you can learn useful information about the newest features and how to incorporate them into your campaigns here. Updates aren't made often enough, Although there aren't many updates, you can set up notifications to be informed whenever a new post is made.
Author & Authority: The Google Ads Developer blog is the official blog for information about all Google Advertising Platform developer tools and is written by Google employees.
Why We Love It: Although this blog doesn't offer any useful marketing advice, if you use the Google Ads API, it can be a great resource for finding information, support, and updates. The Google Ads team furthermore uses this blog to inform advertisers and programmers about impending features and modifications that may affect system availability.
Author & Authority: Wordstream is among the world's foremost authorities on PPC advertising. The business creates software that enables small and medium-sized enterprises to maximize their ad spending and manage more lucrative Google Ads campaigns. This is undoubtedly one of the more knowledgeable Google Ads Blogs on this list due to their experience.
Why We Love It: Wordstream's material covers a wide range of topics rather than only PPC. Readers can find out what's new in social media advertising, how to develop better ad copy, or how to better align their video ads and sales funnel.
Author & Authority: Directive is a performance marketing powerhouse with a specialization in the software sector. Through practical experience, our agency has developed tremendous organizational knowledge, and we're thrilled to share these insights and best practices with you on our blog.
Why We Love It: We adore the connections our blog enables us to make with other business development and marketing executives who share our passion for accelerating growth through digital media. We're also able to take the incredible results we've achieved for our clients, analyze them, and then turn them into practical suggestions and guidance that benefit the broader Google Ads community. For our readers, we're dedicated to offering the best digital marketing resources.
Author & Authority: HubSpot creates customer relationship management (CRM) tools that assist marketing, sales, and customer success teams in providing more tailored, enhanced experiences for their target consumers. We have a lot to learn about online product sales from one of the biggest software-as-a-service companies in the country.
Why We Love It: The HubSpot blog offers tons of insightful advice on a wide range of subjects. While there isn't much to read about Google Ads in particular, there is a ton of knowledge available on issues like account-based sales, search engine optimization, and other B2B business growth-related topics.
Author & Authority: All facets of digital marketing are covered by the news source Search Engine Land. The blog publishes frequent news and updates from staff members as well as guest contributions from a range of knowledgeable authors. Third Door Media, which also creates online courses, live seminars, and conferences for digital marketers, publishes Search Engine Land.
Why We Love It: Marketers can use Search Engine Land to filter content by topic to locate the most pertinent articles. It does this by combining information from various sources into a single feed. There are a ton of articles about Google Ads, including entire categories for local search and Google shopping. A number of new articles are published on Search Engine Land every day as a result of its extensive contributor network.
Author & Authority: Ad Espresso provides digital marketers using the Facebook ad platform with automation tools that enable faster and more efficient creation, analysis, and management of advertisements. The brand's distinctive platform for sharing knowledge about Facebook advertising and PPC in general is the Ad Espresso blog.
Why We Love It: Reading Ad Espresso's blog is quite enjoyable. The publishers frequently go above and beyond to incorporate extra photos, graphs, and other graphics to make the content more interesting for readers. Additionally, the language is quite readable and makes excellent use of formatting to lead readers down the page without using excessive amounts of information. Although there isn't a simple way to switch between blog categories, readers can utilize the search box to find posts that interest them. One of the top Google Ads Blogs on this list is Ad Espresso because of its authentically high-quality content.
Author & Authority: PPC Protect is a software provider that provides an analytics solution that aids in the detection of phony clicks on PPC campaigns for digital marketers. The program uses analytics to gather information about users who click your adverts, compares that information to a blacklist of fraudulent clickers, and then uses your Google Ads account to block the fraudulent clickers in order to hide your ads from them.
Why We Love It: We've never seen a Google Ads blog with as much eye-catching visual content as PPC Protect's. The blog has a completely different personality thanks to the bespoke visuals used for each individual article and the recurring theme of cartoon Vikings and other mythological figures. PPC Protect constantly writes thorough, succinct articles that make it simple to take away bits of knowledge and put them to use right immediately. PPC Protect hasn't been around long enough to amass a sizable library of articles, but they're already producing high-caliber content, so we hope they'll keep it up.
Author & Authority: With only one click, users can accept and execute the optimizations that Optmyzr suggests for Google Ads campaigns. Users can improve their ad copy and learn new bid tactics to boost their advertising campaigns' return on investment. There are many suggestions and guidance for optimizing Google Ads campaigns on the Optmyzr blog.
Why We Love It: Optmyzr releases fresh content less regularly than several other Google Ads Blogs. When they do, though, it's always insightful and highly applicable content that can significantly influence marketing outcomes or at the very least motivate you to try something new.
Author & Authority: When it comes to landing page and conversion rate optimization software products for digital marketers, Unbounce is hands-down the best. The experts at Unbounce are fully aware of how to optimize your keyword bid tactics, landing page ad copy, and calls to action in order to achieve the greatest results with Google Ads.
Why We Love It: You'd be right if you assumed that a company at the vanguard of landing page optimization would have a solid grasp of blog design, excellent content, and easy navigation. Unbounce offers comprehensive and helpful information that is supported by eye-catching headlines and images, strong writing, approachable formatting, and a tidy layout.
Summary
Having read our selection of the top 10 Google Ads blogs, we hope you found it interesting. There is a lot you can learn to assist you optimize your advertising as the PPC industry is ever-changing. We hope that this post will introduce you to useful resources that have a significant influence on your career as a digital marketer. Book an introduction call with the top SaaS PPC company for more information.
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Good article, thanks
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