Do you understand the distinction between a landing page and a squeeze page?
Soon, you will!
We wrote this article to clarify the similarities and differences between a squeeze page and landing page because this is a typical source of confusion for people learning how to design a landing page.
A landing page: what is it?
The websites that visitors land on after clicking one of your email marketing links or digital adverts are known as landing pages. Your website's main page or a different standalone page could serve as the landing page for a certain campaign.
Multiple conversion objectives can be set on landing pages. They might urge site users to click through to another page, join up for a free trial, buy a particular good or service, or provide their contact information through a lead generation form.
Landing pages entice users to fulfill the conversion objective by utilizing persuasive sales language and design elements.
A squeeze page: what is it?
A squeeze page is a particular kind of landing page that is highly optimized to extract two pieces of information: the name and email address, from each visitor to the website.
Squeeze pages differ from landing pages, which might have one or more conversion objectives, in that they are concentrated on this one conversion goal.
In exchange for an offer of value, visitors to a squeeze page are typically offered the option to enter their email address or join a mailing list. Marketers can send newsletters, lead nurturing emails, or special offers to potential customers who have opted in to receive emails in order to guide them through the sales funnel and finally convert them into paying clients.
To increase their conversion rates, squeeze pages typically employ a certain set of design strategies.
How Do Landing Pages and Squeeze Pages Differ?
Since landing pages are actually simply a subset of squeeze pages, it makes sense that they would share many characteristics.
Both squeeze pages and landing pages employ convincing sales content to highlight the benefits of their offer and foster a sense of urgency. Both of them employ social proof techniques, such as endorsements and brand recognition, to increase visitor trust. Both of them have the ability to include lead generation forms that collect visitor information. Both of them have calls-to-action (CTAs) that nudge visitors toward achieving the conversion objective.
Three Important Differences Between a Squeeze Page and Landing Page
The main distinction between landing pages and squeeze pages has already been mentioned:
Landing pages can be used to achieve a range of conversion goals, whereas squeeze pages are exclusively for gathering email addresses and growing a subscriber list.
Let's now examine three of the key visual distinctions between squeeze pages and landing pages.
Squeeze Pages Are Briefer.
Sometimes, landing pages that are intended to sell a good or service have multiple pages. To address all potential objections on the page, marketers add more information and FAQs, enticing visitors to read more until they're ready to make a purchase.
Squeeze pages, on the other hand, typically contain relatively little content. They want to make lead creation as easy and quick for customers as possible by showing them what they're receiving and how to acquire it.
Fewer design elements are used on squeeze pages.
A headline at the top, a value proposition in the middle, an image, a short lead generating form, and a call-to-action are the typical elements of a squeeze page. Utilizing a simple structure increases the likelihood of getting the customer's email address and focuses their attention entirely on the offer.
Squeeze Pages Use Lead Generation Forms With Shorter Leads.
Long lead generating forms with fields for a firm name, industry, market size, and more are used on some landing sites. In a B2B sales environment, these lengthy forms are useful for pre-qualifying prospects, but they have no place on a squeeze page.
On squeeze sites, lead generation forms only feature one or two fields for visitors to fill out with their name and email.
Five Lead-Generating Squeeze Page Offers
By joining the marketer's email list, visitors to squeeze pages can frequently redeem a special offer. The top five offers utilized to increase conversion rates on squeeze pages are listed below:
- Subscribe to our weekly or monthly industry-focused email newsletter.
- Entry into a contest or sweepstakes with the chance to win a valuable reward.
- Discounts & Coupons - An exclusive coupon or promo code for online transactions.
- Downloadable Assets - Access to stuff that is locked off, such white papers, PDFs that can be downloaded, templates, or guidelines.
- Access to a pre-recorded webinar or product demo is known as streamed content.
Summary
Always keep in mind that a squeeze page is simply a landing page designed to increase email subscriber numbers. Use squeeze pages early in the market funnel when you want to create leads and landing pages later in the marketing funnel when you want to convert visitors on the page.
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