Which SEO competitor analysis tool is your favorite?
PPC advertising and search engine optimization are both competitive fields. You must outperform the competition if you want to flourish in the market, draw in new clients, and expand your firm. The finest digital marketers are aware of the benefits of competitive intelligence when it comes to copying the successful techniques of your rivals.
Due to the significance of competition analysis to an SEO strategy, all of the top digital marketing software packages come with some sort of SEO competitor research feature.
We'll showcase the top 6 SEO competitor analysis tools in this article so you can learn more about them. We'll go over each tool's advantages and disadvantages as well as how it might assist you in assessing the level of competition in your sector. By the time you're done reading, we hope you'll be able to pick the one that will assist your company dominate the search results.
You Need These 6 SEO Competitor Analysis Tools
SEMrush is a comprehensive digital marketing tool with a wide range of features, including tools for competitive SEO research and analysis. Digital marketers can use competitor research to see the whole keyword lists that their rivals are appearing for in search engine results. A backlinks analytics tool is also available that offers a thorough examination of the backlinks of rival websites.
SEMrush has developed gap analysis tools for both keywords and backlinks to enable direct comparisons, enabling marketers to find profitable phrases that are effective for the competition but that they may have overlooked.
Pros: SEMrush offers a wide range of tools at a great price that cover SEO, PPC marketing, and other facets of digital marketing.
Cons: Some users have complained that using the SEMrush user interface is difficult. Because the software includes so many capabilities, in our opinion, it takes some time to get used to the navigation.
Options for Subscription:
- Pro: $99.95/month
- Guru: $199.95/month
- Business: $399.95/month
- Enterprise: Available upon request.
Ideal Client: One of the top all-purpose digital marketing tools available is SEMrush. It's excellent for independent or freelance digital marketers that frequently engage in keyword research and link-building activities and need access to a continual feed of rival data.
One such full-service tool that offers keyword, backlink, and content research is Ahrefs. The URL of any rival page can be entered to obtain a wealth of important competitive intelligence, including the keywords that domain is ranking for, the number of backlinks they have, the sources of those connections, and many other details.
Advantages: Ahrefs is one of the few tools that provide a content gap analysis tool as part of its competition analysis toolkit, demonstrating that it recognizes the importance of content marketing.
Cons: In order to unleash the full potential of competition analysis, you will need to purchase one of the more expensive memberships because Ahrefs restricts data access for subscribers at lesser pricing tiers.
Subscription Options:
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
Ideal User: Ahrefs is great for digital marketing agencies and has been used by some of the world’s leading software & technology companies like Uber, Pinterest and Netflix.
Moz is a comprehensive digital marketing tool with capabilities such as link research, on-page SEO, rank tracking, site crawl, and custom reports. The "Domain Authority" statistic, invented by Moz, is renowned for assessing how likely it is for a website to rank well in search engine results pages (SERPs).
Pros: While the majority of the primary Moz features are focused on helping you optimize your own website, Moz does include competitor keyword and backlink statistics so you may learn from their achievements. Additionally, domain authority offers a quick approach to evaluate overall SERP competitiveness for particular keywords.
Cons: Moz only updates rankings once a week, so if you want to track search engine rank changes more regularly, you may need to use another tool.
Subscription Options:
- Standard: $99/month
- Medium: $179/month
- Large: $249/month
- Premium: $999/month
Ideal User: Moz compares well to Ahrefs and SEMrush as an all-in-one SEO tool. Its customer reporting features are great for agencies who need to communicate results effectively to SMB and enterprise clients.
Our preferred SEO competitor analysis tool is probably SpyFu. As the name implies, SpyFu equips digital marketers to gather in-depth information and insights about the actions of rival businesses that may be used to reverse-engineer their achievements and prevent their failures.
Advantages: SpyFu provides more tools and functionality for SEO competitor analysis than anyone else. Digital marketers can examine competitor backlink profiles and study competitor keywords, but they can also check extensive historical ranking data, keep an eye out for changes to competition websites, and even spot new competitors entering the market.
Cons: SpyFu does not allow users to split data between search engines, which is one feature gap we found. Marketers who have narrowed their focus to just one search engine may find this to be annoying.
Subscription Options:
- Basic: $39/month (all core features)
- Professional: $99/month (core features plus extras)
- Team: $299/month (everything in the professional plan, plus 5 user logins and more)
Ideal Client: Another all-in-one tool is SpyFu, however this one is substantially less expensive than its top rivals (Ahrefs, SEMrush & Moz). For the majority of digital marketers, from independent contractors to full-service digital companies, SpyFu is therefore at least worth a try. The best aspect is that SpyFu offers unlimited search results for all of its data at the lowest subscription price. Amazing!
For digital marketers, iSpionage is a dedicated tool for competitive research. Users can enter any domain name to receive full statistics like estimated traffic, top keywords, historical ranking information, overall SEO traffic value, and the number of keywords ranking in Google and other search engines.
The free edition of iSpionage comes with account creation, making it simple to try out or utilize if you only have a few questions. In addition, iSpionage is giving all new annual subscriptions a 50% discount at the time this article is being written.
Cons: Despite offering excellent statistics and detailed visual dashboards for keyword competitiveness, iSpionage does not have a capability for competitive backlink research or gap analysis.
Subscription Options:
- Starter: $59/month
- Professional: $99/month
- Advanced: $299/month
- Enterprise: Available on request
Ideal Client: A helpful tool for improving your on-page optimizations and SEO strategy, but you'll need to go elsewhere for one that can assist with backlink analysis.
A specific platform for digital market intelligence is called Similarweb. Its one and only goal is to assist online firms in learning more about their rivals.
Advantages: SimilarWeb offers a comprehensive view of how competitors' websites are performing, as you can see in the sidebar above. Marketers can obtain stats like bounce rate and average visit time, total visits on desktop vs. mobile, visitor demographic information, referral sources, and even a list of comparable websites by just entering a domain URL.
Cons: The enterprise edition is prohibitively expensive for smaller advertisers and has incredibly restricted features.
Subscription Options:
- Free: Offers 5 results per metric and limited historical data
- Enterprise: Full feature set with unlimited results and extensive historical data; available on request.
Ideal Client: Companies like eBay, Nike, and United Airlines use SimilarWeb, a very potent tool priced for the enterprise market, to guide their SEO strategy and search engine marketing initiatives.
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