Examples of Dimensions in Google Analytics

 

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The examples of several Google Analytics Dimensions categories are listed below.

1) Source/Medium Dimensions: The name or origin of the website being referred to, such as facebook.com, Google, Bing, or Yahoo, is known as the source dimension. The kind of website being discussed is the medium dimension. The fundamental traffic channels include cpc, organic, email, referral, and none.

2) Campaign: The campaign dimension either refers to the names of the UTM campaigns for bespoke marketing campaign monitoring or the names of the Google Adwords campaigns.

3) Page: The URL of the currently-viewed page is referred to by the Google Analytics Dimension, Page.

4) Products: A metric with product-level scope is the product's dimension. Products, product SKUs, product categories, product brands, product list names, and transaction ID are a few examples.

5) Viewport size of a user's browsers is referred to as the browser dimension. The viewport dimensions are shown in pixels by the browser size, and formatting is done in terms of height * width, for instance, 9601920.

6) Country, continent, city, and other geographic variables are available through analytics.

7) Language: The language metric describes the user's chosen language when accessing the website. Google Analytics relies on the user selecting a specific language in the device's settings.

8) Device Category: The device the user is using to access the website is referred to in this Google Dimension Metric.

Predetermined and Individual Dimensions

Predefined dimensions are those that come standard with Google Analytics. When preparing reports, Google Analytics Dimensions are automatically used. Age, gender, location, and the type of device that a website visitor uses are a few examples of predetermined parameters.

The people in charge of running the website define Custom Google Analytics Dimensions, typically using information that isn't by default available in Google Analytics. To create customized dimensions, for instance, extra data from other sources can be imported, such as CRM data and phone call information from logged-in users. One can have more control over the reports and analyze the values that are significant to them by using custom dimensions.

What Are the Google Analytics Restrictions?

The following are some severe Google Analytics restrictions:

1) Observing spam and bot traffic: Not all of the devices loading a given website are controlled by people. Numerous bots continuously crawl webpages for various purposes. These bots have a significant ability to manipulate or twist the data. Bot traffic is bad for analysis since they use websites significantly differently than people do.

2) The length of time a user spends on a website: Google Analytics has always had trouble calculating the measure "time on site." The amount of time it takes for a user to load a page is sent to Google's servers, where it is logged once the next page has loaded. The time the user spends on the first page is then quickly calculated by Google. Up until the user reaches the last page, this is effective. The amount of time a user spends on a website's last page cannot be tracked by Google.

3) Counting all visitors: Google Analytics works by putting a little java script snippet on the website pages. The code then transmits a string of data to the Google servers for processing when the page has loaded. But not every browser supports the execution of JavaScript scripts.

4) The need for customization: Since Google Analytics has no understanding what matters to a website owner, it is necessary to modify the tracking to meet particular needs in order to measure any interactions taking place on a website.

Conclusion

While Google Analytics provides a wealth of data for digital marketers to use, setting up appropriate goals for their website is the most crucial action they must do. There will be no shortage of websites vying for customers' attention as more businesses go online. As a result, Google Analytics will become increasingly significant in the world of search engine optimization (SEO). Enroll in Simplilearn's PG in Digital Marketing program to gain the skills and in-depth information you need to launch a successful career in digital marketing.


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