As previously indicated, the cost of Google Ads varies by business and even by subcategories within each industry. Our paid search advertising benchmarks study shows the typical CTR, CVR, cost per click, and cost per lead across 20 distinct industries. However, the following information will assist you make your decision regarding the use of Google Ads.
Which Google Ads keywords are the most expensive?
We'll start with Google Ads since it controls the largest paid search network.
The priciest Google Ads keyword groups and their average cost per click are listed below. It's important to remember that these are keyword categories rather than actual keywords; hence, there is a chance that the CPCs of some keywords within each category may be greater than the aforementioned averages:
1. Insurance - $54.91
2.Loans - $44.28
3. Mortgage - $47.12
4. Attorney - $47.07
5. Credit - $36.06
6. Lawyer - $42.51
7. Donate - $42.02
8. Degree - $40.61
9. Hosting - $31.91
10. Claim - $45.51
11. Conference call - $42.05
12. Trading - $33.19
13. Software - $35.29
14. Recovery - $42.03
15. Transfer - $29.86
16. Gas/Electricity - $54.62
17. Classes - $35.04
18. Rehab - $33.59
19. Treatment - $37.18
20. Cord blood - $27.80
Visit this link to view the complete infographic and discover how the statistics were collected.
A few years later, we released a follow-up report. The results were similar, but we did notice a few brand-new, extremely expensive keyword niches on the list and that, expected, average CPCs had increased. The list of the top 25 most expensive keywords is available here.
Which Bing Ads keywords are the most expensive?
We decided to carry out a similar investigation to identify the most expensive keywords in Bing Ads because Bing is gaining market dominance.
The priciest keyword groups in Bing Ads, together with their typical cost per click, are listed below:
1. Lawyers - $109.21
2. Attorney - $101.77
3. Structured settlements - $78.39
4. DUI - $69.56
5. Mesothelioma - $68.95
6. Treatment - $67.46
7. Annuity - $67.31
8. MBA - $62.78
9. Phone - $53.94
10. Insurance - $53.14
11. Diploma - $52.73
12. Rehab - $49.67
13. Cloud - $49.52
14. Accounting - $44.82
15. Exterminator - $44.66
16. Mobile - $43.04
17. Business - $40.75
18. Repair - $39.80
19. Plumber - $36.97
20. Podiatry - $29.89
The whole infographic and a description of the categories are available here.
These are only a few of the tens of thousands of keywords that companies worldwide are competing for, and prices can vary significantly depending on a wide range of variables. Even if your industry, such as insurance or legal services, has high average costs-per-click, it doesn't necessarily follow that you will have to pay these sums for each click on your advertisement.
The average CPC for keywords often varies between $2 and $4, which is much cheaper than the values from Google Ads and Bing that were previously mentioned.
Additionally, it's critical to consider ROI. Due to the high average lifetime value of a customer, these sectors can afford high CPCs.
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