Before making the leap into the field of digital marketing as a career transition, there is one question you should have the answer to: What does a digital marketer do?
A job in digital marketing gives possibilities to create, to learn and grow, and to make a difference in the world. It's more than just a fun and satisfying way to make a paycheck. To support their marketing goals, digital marketers engage in in-depth creative work, challenging problem-solving, and team-based cooperation.
Digital marketers recognize the value of work-life balance when it comes to doing their best work, even though client results are always the top focus. The most effective marketers make the most of their free time by engaging in activities that revitalize body and mind and encourage a happy and healthy lifestyle.
We spoke with six members of our team at Directive to get a better understanding of what digital marketers do on a daily basis. Here's what they said about their daily routines, key duties, and how they manage their work and personal lives in digital marketing.
What Do Digital Marketers Actually Do? An Overview of 6 Digital Marketers' Days
The account strategist is Tim Davidson.
Tim works as an account strategist to comprehend our clients' marketing objectives and create plans that will assist them achieve or surpass their digital marketing objectives. Tim continuously learns new things about digital marketing as he creates campaign ideas for various digital media.
Tim works out in the morning, or he goes for a jog while listening to an audiobook or podcast. Before the workday begins, he takes time to set out his schedule and priorities on a half-sheet of paper and spends 15 to 20 minutes practicing guided meditation each morning.
Tim prefers to work between the hours of 8 am and 5 pm, splitting his day into two "serious working" blocks with a break for lunch in the middle. Tim works independently on strategy projects for about 95% of the time; the remaining 5% of a typical week is spent working with team members, attending client meetings, and attending internal meetings. Client management, platform check-ins, and strategy execution are Tim's major duties. Tim develops recommendations for improvement and regularly checks in to monitor outcomes against expectations in addition to developing and implementing strategy. He walks his wonderful puppy a couple times a day to get some exercise and keep his creative ideas flowing.
Tim indulges his curiosity after work by viewing nature or space documentaries, learning a new skill, or mastering a delicious new recipe.
Senior PPC Specialist and Marketing Operations Max Serrato
Max is in charge of overseeing and managing pay-per-click (PPC) advertising programs for our clients as a Senior PPC Specialist at Directive.
The cornerstones of Max's morning routine are a healthy meal, a walk with the dog for some fresh air and exercise, and an assessment of the day's top priorities. Max like to start work at 7:30 am.
Max knows how important it is to maintain his finger on the pulse of the market for new developments in addition to monitoring budget allocation for PPC ads and looking into any problems that could effect campaign performance. To ensure that he is the first to learn about the newest trends in the field of online marketing, he engages with Directive's community on Slack, Society, and follows industry news sources.
Just over half of Max's time is spent working alone, but his job also requires him to engage with clients and work together in teams to optimize advertising campaigns.
Max relaxes after work by cooking, playing with his dog, and playing the guitar.
Liam Barnes is a senior SEO expert.
Liam is one of our in-house authorities on SEO and a Senior SEO Specialist (SEO). He provides daily one-on-one SEO advising to our clients, giving them individualized guidance that enables them to generate growth with organic traffic.
Each morning, Liam takes a cold shower to help him wake up feeling energised and prepared for the day. Liam arrives at the office (or the home office) around 8 am, prepared to begin the day, after exercising by walking his dog, hydrating with a couple glasses of water, and making a coffee.
Liam begins each day by reading the newest posts from SEO blogs like Search Engine Journal and Search Engine Land in the hopes of learning a new trick or finding some creative inspiration for his campaign work. He works from 8 am until 6 pm, taking breaks here and there. In addition to his consulting duties, Liam also contributes to the Directive website's content writing and assists with our SEO. Liam finds that playing music while he works helps him stay focused and prevent interruptions.
Liam switches from his mouse and keyboard to a lacrosse stick and a whistle after work. He enjoys spending time with friends, going on hikes, boating, and fishing, as well as coaching lacrosse in his free time.
Lead designer Grace Pan
Grace is in charge of creating and upholding the design systems that support Directive's visual brand at all marketing touch points in her capacity as the company's lead designer. Grace also serves as our design team's innovation and service delivery leader, developing innovative procedures that raise the standard of creative output and promote client happiness.
Even while working from home, Grace gets dressed for the day and drinks a glass of warm water to hydrate before beginning. Prior to beginning her workday at around 7 a.m., Grace also makes time for prayer and meditation to refocus her mind and spirit.
Grace loves to take on high-impact work early in the day when she is most rested following a restful meditation practice and a full night's sleep. She engages her maker mindset during this time, developing systems and doing her best design work, leaving repetitive or template-based chores for later in the day.
Grace typically finishes her day about 4 p.m. due to an early start; however, it is then time to rest and find inspiration for the following day. Grace looks to her favorite musical and visual artists' songs, performances, documentaries, interviews, blogs, and other media for that. She also likes spending time with friends and her family cooking festive goodies (the most recent was homemade honey lemon - delicious!).
Lead Digital PR Strategist Ashton Newell
Ashton is the chief digital PR strategist at Directive, and she focuses on expanding the company's brand through new media possibilities, content marketing, guest posting, link building, social media marketing campaigns, and a variety of other digital marketing strategies.
Ashton begins each day with a morning ritual that is designed for success:
1) She begins her workout by riding, doing Lagree Pilates, lifting weights, or doing power yoga. She enjoys riding her Peloton cycle and going on early rides with other people.
2) She lists her top three "non-negotiable" responsibilities for the day. This, according to Ashton, enables her to focus on the proper things throughout the day and see the broader picture.
3) She keeps up with the news to ensure that any campaigns she works on that day are pertinent to and representative of the current news environment.
The morning is when Ashton produces her finest creative work, as is true for many digital marketers. She begins her day at 8 a.m. with the chores that require the greatest creativity and goes through her non-negotiable priority list throughout the day. At 12 p.m., Ashton eats lunch and then spends an hour either walking with her husband or listening to a podcast.
Ashton maintains that flexibility, the correct mindset, and a willingness to modify methods on the fly are vital ingredients to success despite the fact that she makes every effort to arrange her days since she's learned that no two days are the same in digital PR.
Ashton refreshes her mind and body in the evening by leading a Yoga Sculpt class, working out while sipping wine with her husband, or going out to dinner with friends.
Manager of digital marketing Brian Bui
That is me! As the manager of digital marketing, it is my responsibility to ensure the success of all digital channels and to hold our internal marketing team accountable for exceeding our revenue and pipeline goals. The management and supervision of all of Directive's digital marketing initiatives are among my everyday duties. I keep an open schedule so that I can always be at my best.
Every morning I take a warm shower, monitor the markets for a while, then pour a large glass of cold brew and report to work at 7:45. I keep an eye on how our marketing initiatives and experiments are doing and report back to the necessary parties on the outcomes. In order to find new growth prospects for Directive and our clients, I also spend time evaluating and trying different advertising methods.
I collaborate on projects, check in with team members, and create creative new marketing plans and approaches using team-working applications like Zoom, Asana, and Slack.
I operate as a manager and complete individual tasks throughout roughly 30% of his workday. An additional 30% is devoted to teamwork, 25% to internal meetings, and 15% to client meetings.
Around 5:30 in the evening, my workday normally comes to an end. After that, you can usually find me reading a good book, watching a movie, or playing golf.
What Do Digital Marketers Actually Do? Main Points
Let's discuss some salient learnings and observations from our interviews before we end. The following five observations regarding a typical day in the life of a digital marketer:
1) Digital marketers are both loners and team players; some like to work alone while others want to collaborate with others, but there is room for everyone.
2) Because they prioritize outcomes over everything else, digital marketers manage their time effectively and set daily priorities to achieve their objectives.
3) Digital marketers are adaptable because they recognize how quickly things can change and how taking positive action in the face of change can put you one step ahead of the competition.
4) To broaden their expertise and find inspiration, digital marketers place a high importance on education. To do this, they read books, watch documentaries and interviews, follow the news, listen to podcasts, and engage with local communities.
5) Work-life balance is important to digital marketers, so they work to be productive at work so they may enjoy downtime with their families or pursue interests and goals they value.
Start Your Digital Marketing Career
There are several paths to success in the exciting and gratifying field of digital marketing. You can promote your own goods or services, join an internal marketing team for a well-known company, or go the agency path and collaborate with like-minded people to create fantastic marketing campaigns for your customers.
Are you thinking about working in digital marketing? At Directive Institute, get going with our digital marketing training.
When you begin your first job in search engine optimization (SEO) or pay-per-click advertising, this course can help you get off to a fast start by providing you with a tested process for producing tangible marketing results (PPC). There is no better method in 2020 to begin a career in digital marketing.
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