The extremely effective advertising platforms Google Ads and Facebook Ads serve almost every type of business. It becomes clear that the two platforms should be considered as complementary rather than antagonistic when analyzing the advantages and possible uses of each approach. While there are some parallels between Facebook Ads and the Google Display Network, the fact that the two platforms have developed separately from one another suggests that Google and Facebook should be used in tandem rather than in competition.
Utilizing the strength of paid search with paid social is a very successful advertising tactic. But it demands a dual advertising approach that plays to the advantages of each individual platform. Although marketing messaging can and perhaps should be the same for both Google and Facebook Ads, it's crucial to know how to leverage each platform to its fullest potential for optimum return on investment and increased business growth.
Check out the free lectures at WordStream's PPC University to find out more about how to increase the effectiveness of your Google Ads and Facebook Ads campaigns. To grasp sponsored search and paid social, as well as make even the smallest advertising budget work harder and smarter, PPC U provides everything you need.
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