Google Ads and Facebook Ads used to be seen as competitors by many advertisers. The long-standing rivalry between the two companies, which was frequently dramatized by technology media outlets, was interpreted as indisputable proof that the two platforms were directly in competition with one another and that businesses of all sizes had to make a difficult choice regarding which platform was best for their needs. This false dichotomy is still perplexing and misleading to those who are unfamiliar with online advertising.
Despite the fact that the two platforms are sometimes positioned as rivals, this couldn't be further from the reality in actuality. Many companies are combining the benefits of Google Ads and Facebook Ads to enhance visibility, boost leads and sales, and attract new clients. By using various tactics that complement the features of each platform, they are experiencing impressive returns on their advertising investments.
In this article, we'll look at the differences between Google Ads and Facebook Ads, how they both operate, and why you should think about utilizing both as part of your overall digital marketing plan.
What distinguishes Facebook ads from Google advertisements?
It's important to comprehend the main distinction between the two ad platforms before comparing the strengths and features of Google Ads and Facebook Ads.
Google Ads: Pay-per-click
The biggest and most well-known PPC advertising platform in the world is Google Ads, formerly known as Google AdWords. Due to its widespread usage, "paid search" now refers to it as well. Even though other platforms, like Bing Ads, function in a similar manner, the two phrases are still used interchangeably.
The usage of text-based adverts and keyword targeting are the main components of paid search. In order for their adverts to appear alongside search results for particular search queries performed by Google users, advertisers using Google bet on keywords, which are specific words and phrases. Pay-per-click advertising refers to advertising where a fee is charged to the advertiser each time a user clicks on an advertisement. In essence, consumers are paying for the potential to find new customers based on the keywords and search terms they enter into Google. PPC bidding and bid optimization is a sophisticated issue that is outside the purview of this book.
Paid social media ads on Facebook
The practice of advertising on social networks, also referred to as "paid social," is best exemplified by Facebook Ads. Facebook has emerged as a fiercely competitive and potentially lucrative component of many firms' digital advertising strategies due to its dominance in the global social network market with the biggest number of monthly active users (or MAUs) of any social network.
Although Facebook advertising can be compared to Google Ads in that users of both sites are essentially promoting their businesses online, there are no further parallels. Sponsored social helps people locate businesses based on the things they're interested in and the ways they behave online, as opposed to paid search, which helps businesses find new clients by using keywords.
You might think of this as the main distinction between Google and Facebook Ads: Facebook helps new consumers find you, whereas Google Ads helps you find new customers.
After discussing the fundamental distinctions between Google and Facebook Ads (or sponsored search and paid social), let's now look at each platform's advantages and how these online marketing tools can be used to their full potential.
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